When it comes to direct marketing compliance with the GDPR and the PECR (privacy and electronic communication regulations) can be a minefield. How can you effectively market, upsell and cross-sell your products and services in a privacy oriented statutory framework?
This expert led event will explain the rules around the use of personal data for direct marketing and show you practical ways not only to comply, but to demonstrate compliance.
Agenda
12:00 welcome and introductions
12:05 overview of the GDPR, PECR and Data Use and Access Act
12:20 the lawful routes for data sharing and direct marketing
12:50 achieving compliance – key steps and processes
13:20 demonstrating compliance – gaining trust and confidence
13:45 Q&A session
Perfect For
This event is ideal for anyone who works in direct marketing, especially for small and medium sized businesses, and anyone who wants to ensure their direct marketing activities are GDPR compliant.
Sign Up Here
Use the form below to book your place on this free event and learn about GDPR and direct marketing from our expert speaker.
Any Questions?
If you have any questions about the event, and requests, or wish to book multiple colleagues please get in touch.